It is my belief that I can't live without Facebook, like most internet users do, whereas there is something different from others in my situation.
Since I am on vocal of a local indie band, it is needed for me, like other indie musicians, to do some marketing thing on Facebook. Why Facebook? I must say, there is no other more effective platform for them to promote. You may suggest newspaper, magazine, CD shop, or even television? Their music may not be your cup of tea, which makes those channels ineffective, and those promotion methods are not economical. Ten-something years ago, indie musicians had their inter-personal network, which allow them to promote their debut album or gig via word of mouth, which is time-consuming and ineffective. Following the emergence of Internet, Facebook dominates the methods they use in spreading messages, perfecting the indie band scene. Some may ask why not forum or weblog. The key point is that Facebook connecting your friends, no matter he is interested in local band or not, differentiates itself from weblog and forum. It can promote to the further level, letting those who merely listen to Canto-Pop music have a chance to explore more.
A poster of music gig posted on Facebook from CityU Band Society.
Back on topic, as I mentioned above, I stay tuned with Facebook on the ground that information regarding local indie bands only exists on Facebook, no matter I post or receive. Apart from indie band scene, I think Facebook accommodates most subcultures with platforms to promote, discuss, and share of course.
YouTube, undoubtedly, acts as FREE "MTV channel"
If you are interested in knowing more about local indie bands, please visit here. Give yourself a chance to experience LIVE MUSIC.
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